Showcase
Below are sample projects designed to demonstrate my abilities in data science and machine learning
Python Unsupervised Machine Learning: Customer Segmentation & Targeting
This is a customer segmentation and targeting model I built for a leading payment processing platform in 2024 that uses a hybrid approach of rule-based filtering, RFM (Recency, Frequency, Monetary Value) analysis and K-Means clustering to select strong merchant based on their transaction activity. The goal is to identify a list of new-to-Subscriptions users to target for a sales or marketing campaign.
R Predictive Modeling
This is a sample predictive model I built in 2021 that uses Google Trends data to predict future reported revenue of a publicly traded company. I combine search interest with historical financials from the income statement to model the revenue the company will release during their upcoming earnings report.
